California Privacy Notice

Last updated: February 1, 2026

CCPA/CPRA Rights for California Residents

This notice supplements our Privacy Policy and applies to California residents under the California Consumer Privacy Act (CCPA) as amended by the California Privacy Rights Act (CPRA).

Categories of Personal Information We Collect

In the past 12 months, we have collected the following categories of personal information:

  1. Identifiers:

    • Real name, alias, postal address, email address, phone number
    • Unique personal identifier, online identifier, IP address
    • Account name
    • Source: Directly from you, automatically collected

  2. Commercial Information:

    • Records of products or services purchased or considered
    • Purchasing history and tendencies
    • Source: Directly from you, transaction records

  3. Internet or Network Activity:

    • Browsing history, search history
    • Information regarding interaction with our website
    • Pages viewed, links clicked, time spent on pages
    • Source: Automatically collected via cookies and analytics

  4. Geolocation Data:

    • Approximate physical location derived from IP address
    • Source: Automatically collected

  5. Inferences:

    • Preferences, characteristics, behavior patterns
    • Product interests and shopping preferences
    • Source: Derived from your activity and purchases

  6. Sensitive Personal Information:

    • Account login credentials (username and password)
    • Payment card information (processed by third-party payment processor, not stored by us)
    • Source: Directly from you

Business and Commercial Purposes for Collection

We collect and use personal information for the following purposes:

  • Fulfill Orders: Process and deliver your purchases
  • Customer Service: Respond to inquiries and provide support
  • Payment Processing: Complete transactions securely
  • Fraud Prevention: Detect and prevent fraudulent activity
  • Website Improvement: Analyze usage to improve functionality
  • Marketing: Send promotional communications (with consent)
  • Legal Compliance: Comply with applicable laws and regulations
  • Business Operations: Maintain records, accounting, and internal operations

Sources of Personal Information

We collect personal information from:

  • You directly: When you make purchases, create accounts, or contact us
  • Automatically: Through cookies, web beacons, and analytics tools
  • Third parties: Payment processors, shipping carriers, analytics providers

Categories of Third Parties We Share Information With

We share personal information with:

  1. Service Providers:

    • Payment processors (to process transactions)
    • Shipping carriers (USPS, UPS, FedEx)
    • Website hosting providers
    • Email service providers
    • Customer service platforms
    • Analytics providers (Google Analytics)

  2. Legal and Safety:

    • Law enforcement when required by law
    • Legal advisors and auditors
    • Parties involved in legal proceedings

  3. Business Transfers:

    • Potential buyers in the event of merger, acquisition, or sale of business assets

Sale and Sharing of Personal Information

  • Sale: We do NOT sell your personal information for monetary consideration
  • Sharing: We do NOT share your personal information for cross-context behavioral advertising
  • Sensitive Personal Information: We do NOT use or disclose sensitive personal information for purposes other than those permitted by law

Your California Privacy Rights

California residents have the right to:

  1. Right to Know:

    • What personal information we collect
    • Categories of sources
    • Business purposes for collection
    • Categories of third parties we share with
    • Specific pieces of personal information we hold about you

  2. Right to Delete:

    • Request deletion of your personal information (subject to legal exceptions)

  3. Right to Correct:

    • Request correction of inaccurate personal information

  4. Right to Opt-Out:

    • Opt-out of sale or sharing of personal information (we don't sell or share)

  5. Right to Limit:

    • Limit use and disclosure of sensitive personal information

  6. Right to Non-Discrimination:

    • We will not discriminate against you for exercising your rights

How to Exercise Your Rights

To submit a request:

By Email:

  • Send to: info@delsdiscountfurniture.com
  • Subject line: "California Privacy Request"
  • Include: Your name, email, phone number, and specific request

By Phone:

  • Call: +1 470-907-1080
  • Hours: Monday to Friday, 9:00 AM to 6:00 PM CST

Response Timeline:

  • We will respond to verified requests within 45 days
  • If we need more time, we will notify you and may take up to 90 days total

Verification Process

To protect your privacy, we must verify your identity before fulfilling requests:

For Access Requests:

  • We will match at least two data points you provide with information we have on file
  • Examples: Order number, email address, phone number, shipping address

For Deletion Requests:

  • We may require additional verification, including:
    • Signed declaration under penalty of perjury
    • Additional identifying information

For Sensitive Requests:

  • We may require more stringent verification measures

Authorized Agents

You may designate an authorized agent to make requests on your behalf:

  • The agent must provide written authorization signed by you
  • We may require you to verify your identity directly with us
  • We may require you to confirm you gave the agent permission

Data Retention

We retain personal information for as long as necessary to:

  • Fulfill the purposes described in our Privacy Policy
  • Comply with legal obligations (typically 7 years for transaction records)
  • Resolve disputes and enforce agreements
  • Maintain business records for accounting and tax purposes

Retention Periods by Category:

  • Order and transaction data: 7 years
  • Account information: Duration of account plus 1 year
  • Marketing communications: Until you opt-out
  • Website analytics: 26 months (Google Analytics default)

Shine the Light Law

Under California Civil Code Section 1798.83, California residents may request information about our disclosure of personal information to third parties for direct marketing purposes. We do not share personal information with third parties for their direct marketing purposes.

Minors Under 16

We do not knowingly sell or share personal information of consumers under 16 years of age. Our website is not directed to individuals under 13.

Contact for Privacy Questions

For questions about this California Privacy Notice or to exercise your rights:

Privacy Contact: Dels Discount Furniture LLC, 5365 Dividend Dr Suite F, Decatur, Georgia 30035, United States, Email: info@delsdiscountfurniture.com, Phone: +1 470-907-1080, Hours: Monday to Friday, 9:00 AM to 6:00 PM CST

Changes to This Notice

We may update this California Privacy Notice periodically. The "Last updated" date indicates when changes were made. We will notify California residents of material changes via email or prominent website notice.